What is an aerial banner ad? It is simply a long banner containing a message that is then flown over a crowd to convey that message randomly to them. They are very popular to tell of new stores or restaurants, to remind people of established businesses, to promote political candidates, even to convey birthday wishes or proposals for marriage. Those using banner ads are not wasting their money. Aerial advertising has proven to be a relatively low cost high impact means of advertising. The message immediately grabs the attention of a large audience by its uniqueness and the drone of the plane, and is repeated many times as the plane flies over the crowd. It is a great way to get a message to a local audience.
Yes, the ad has a captured audience, no competition for the product, the sound factor of the plane overhead, and the repetition of multiple passes. Banner ads are, of course, brief. What makes one banner ad better than another?
A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. Your job then is to plan a message that both conveys what you want, and is easy to remember.
The six best questions to keep in mind are what, when, why, how, where and who. Some of the six question words above will not apply to your situation. The ad may simply tell your name and a website where more information is available that will answer other questions.
Short messages are harder to write than long ones. It would be nice to tell the captivated audience all about yourself but the banner simply wouldn't allow that, nor would the people remember it. A well worded slogan or ad is worth all the effort you put into creating it.
When you are confident your message will be effective, it is time to look for reputable aerial advertising services and begin the process of getting your banner into the air.
Thursday, June 25, 2009
Tuesday, June 9, 2009
Steps of Action for Aerial Advertising
With the barrage of highly competitive ads on TV and in print, many are setting their sights on aerial advertisement. As an airplane flies over a crowd of people, attention is drawn to their message streaming in the wind and there is no competition in sight!
Aerial advertising has been used to promote a business, a particular product, or even to propose marriage. It is a quick way to reach a large select audience with a message that is almost guaranteed to be read. The key is a well designed message that is easy to remember.
First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.
Once you are clear about that message, think about the wording. Some aerial ads convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.
Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated. This might include beaches, theme parks, concerts, fairs, even over rush hour traffic. Again, the experts can help decide when and where your advertising dollars can be most effectively used.
Do you know exactly how you want your ad to look? If so, design it yourself on a computer and then ask the banner company to reprint it in the needed large format. If you are designer challenged, ask the experts to take your goals and make them visible. Most companies can have the banner ready in two weeks, a little longer during the busy summer.
A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It's the only one in the sky at that moment so it gets 100% of the attention of the consumers.
Banner advertising has proven effective. Picture your message streaming over a crowd of watchers. Give it a try and see if your revenues do not increase as a result.
The cost of aerial advertising is competitive so shop around. The Internet is a great source of contacts. Consider the amount of guaranteed time the banner is flown as well as the cost of designing the banner. Remember that banners are reusable at different times or different locations. Aerial advertising may be just the thing your business needs to get it off the ground.
Aerial advertising has been used to promote a business, a particular product, or even to propose marriage. It is a quick way to reach a large select audience with a message that is almost guaranteed to be read. The key is a well designed message that is easy to remember.
First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.
Once you are clear about that message, think about the wording. Some aerial ads convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.
Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated. This might include beaches, theme parks, concerts, fairs, even over rush hour traffic. Again, the experts can help decide when and where your advertising dollars can be most effectively used.
Do you know exactly how you want your ad to look? If so, design it yourself on a computer and then ask the banner company to reprint it in the needed large format. If you are designer challenged, ask the experts to take your goals and make them visible. Most companies can have the banner ready in two weeks, a little longer during the busy summer.
A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It's the only one in the sky at that moment so it gets 100% of the attention of the consumers.
Banner advertising has proven effective. Picture your message streaming over a crowd of watchers. Give it a try and see if your revenues do not increase as a result.
The cost of aerial advertising is competitive so shop around. The Internet is a great source of contacts. Consider the amount of guaranteed time the banner is flown as well as the cost of designing the banner. Remember that banners are reusable at different times or different locations. Aerial advertising may be just the thing your business needs to get it off the ground.
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