Steps of Action for Aerial Advertising

With the barrage of highly competitive ads on TV and in print, many are setting their sights on aerial advertisement. As an airplane flies over a crowd of people, attention is drawn to their message streaming in the wind and there is no competition in sight!

Aerial advertising has been used to promote a business, a particular product, or even to propose marriage. It is a quick way to reach a large select audience with a message that is almost guaranteed to be read. The key is a well designed message that is easy to remember.

First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.

Once you are clear about that message, think about the wording. Some aerial ads convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.

Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated. This might include beaches, theme parks, concerts, fairs, even over rush hour traffic. Again, the experts can help decide when and where your advertising dollars can be most effectively used.

Do you know exactly how you want your ad to look? If so, design it yourself on a computer and then ask the banner company to reprint it in the needed large format. If you are designer challenged, ask the experts to take your goals and make them visible. Most companies can have the banner ready in two weeks, a little longer during the busy summer.

A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It's the only one in the sky at that moment so it gets 100% of the attention of the consumers.

Banner advertising has proven effective. Picture your message streaming over a crowd of watchers. Give it a try and see if your revenues do not increase as a result.

The cost of aerial advertising is competitive so shop around. The Internet is a great source of contacts. Consider the amount of guaranteed time the banner is flown as well as the cost of designing the banner. Remember that banners are reusable at different times or different locations. Aerial advertising may be just the thing your business needs to get it off the ground.