Tips for Designing a Good Aerial Ad

What is an aerial banner ad? It is simply a long banner containing a message that is then flown over a crowd to convey that message randomly to them. They are very popular to tell of new stores or restaurants, to remind people of established businesses, to promote political candidates, even to convey birthday wishes or proposals for marriage. Those using banner ads are not wasting their money. Aerial advertising has proven to be a relatively low cost high impact means of advertising. The message immediately grabs the attention of a large audience by its uniqueness and the drone of the plane, and is repeated many times as the plane flies over the crowd. It is a great way to get a message to a local audience.

Yes, the ad has a captured audience, no competition for the product, the sound factor of the plane overhead, and the repetition of multiple passes. Banner ads are, of course, brief. What makes one banner ad better than another?

A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. Your job then is to plan a message that both conveys what you want, and is easy to remember.

The six best questions to keep in mind are what, when, why, how, where and who. Some of the six question words above will not apply to your situation. The ad may simply tell your name and a website where more information is available that will answer other questions.

Short messages are harder to write than long ones. It would be nice to tell the captivated audience all about yourself but the banner simply wouldn't allow that, nor would the people remember it. A well worded slogan or ad is worth all the effort you put into creating it.

When you are confident your message will be effective, it is time to look for reputable aerial advertising services and begin the process of getting your banner into the air.